In a collaborative process involving students, professors, staff and external experts, a new strategy is being developed to further develop the institution and make it fit for future requirements.
TU Wien - Fit for the future
The year 2024 at the Vienna University of Technology is all about future fit.
© TU Wien
© TU Wien
TU Wien is getting fit for the future – Join in!
The aim of the project branding is to appeal to this broad and quite divergent audience and encourage them to actively participate in the process. This requires provocative visual means and measures in the familiar environment of TU Wien.
Striking graphic backgrounds based on the popular design world of the 1980s emphasise the applications of the project brand. In the spirit of the future fit idea, motivated sportspeople transport the project content. The intention is to create a likeable and humorous effect that attracts the viewer's attention.
The branding elements developed are scalable. Depending on the needs of the target group and the desired effect, the logo, colours, patterns and protagonists can be flexibly combined.
future fit Convention 2024 | © TU Wien, Photo: Matthias Heisler
Concepts for content and design
Corporate design, logo, advertising and design manual
Production of applications and templates
Continuous consulting, further development and support